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Rashmi Ranjan Parida

Rashmi Ranjan Parida

Indian Institute of Management IIM Jammu - Jammu / India
Business & Management / Marketing
AD Scientific Index ID: 4782523
भारतीय व्यवस्थापन संस्था, जम्मू
person_outline Rashmi Ranjan Parida's MOST POPULAR ARTICLES
1-) Understanding consumers' showrooming behaviour: a stimulus–organism–response (SOR) perspective International Journal of Retail & Distribution Management 48 (11), 1157-1176, 2020
2-) Drivers of showrooming behaviour: insights from integrated perspectives International Journal of Retail & Distribution Management 50 (3), 398-413, 2022
3-) Cultural influence on brand loyalty of rural consumers in the Indian context Journal of Asia Business Studies 11 (1), 60-72, 2017
4-) A qualitative exploration to understand consumers' meat preferences in an emerging market through the TPB model British Food Journal 126 (3), 1065-1082, 2024
5-) Exploration of Indian rural markets and marketing Asia Pacific Journal of Marketing and Logistics 30 (2), 297-308, 2018