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Ray W Cooksey

Ray W Cooksey

University of New England Australia - Armidale / Australia
Business & Management / Decision Science and Operations Management
AD Scientific Index ID: 129648
person_outline Ray W Cooksey's MOST POPULAR ARTICLES
1-) Consumer‐based brand equity: improving the measurement–empirical evidence Journal of product & brand management 14 (3), 143-154, 2005
2-) Judgment analysis: Theory, methods, and applications. Academic press, 1996
3-) Country image and consumer-based brand equity: relationships and implications for international marketing Journal of International Business Studies 38 (5), 726-745, 2007
4-) Consumer‐based brand equity and country‐of‐origin relationships: Some empirical evidence European Journal of marketing 40 (5/6), 696-717, 2006
5-) Descriptive statistics for summarising data Illustrating statistical procedures: Finding meaning in quantitative data …, 2020