AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Renana Peres

Renana Peres

Hebrew University of Jerusalem - Jerusalem / Israel
Business & Management / Marketing
AD Scientific Index ID: 428545
האוניברסיטה העברית בירושלים
person_outline Renana Peres's MOST POPULAR ARTICLES
1-) Innovation diffusion and new product growth models: A critical review and research directions International journal of research in marketing 27 (2), 91-106, 2010
2-) On brands and word of mouth Journal of marketing research 50 (4), 427-444, 2013
3-) On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice International Journal of Research in Marketing 40 (2), 269-275, 2023
4-) The effect of social networks structure on innovation performance: A review and directions for research International Journal of Research in Marketing 36 (1), 3-19, 2019
5-) Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion Journal of marketing research 50 (2), 161-176, 2013