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Richard Rutter

Richard Rutter

Australian University - Kuwait - Kuwait City / Kuwait
Others
AD Scientific Index ID: 1342323
الكلية الأسترالية في الكويت
person_outline Richard Rutter's MOST POPULAR ARTICLES
1-) Social Media Interaction, the University Brand and Recruitment Performance. Journal of Business Research 69 (8), 3096-3104, 2016
2-) Brand personality in higher education: anthropomorphized university marketing communications Journal of marketing for higher education 27 (1), 19-39, 2017
3-) Political Brands: Can Parties Be Distinguished by their Online Brand Personality? Journal of Political Marketing 17 (3), 193-212, 2018
4-) Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships Industrial Management & Data Systems 121 (12), 2387-2410, 2021
5-) The transparency of Islamic hotels:“Nice Islam” and the “self‐orientalizing” of Muslims? International Journal of Tourism Research 20 (4), 475-487, 2018