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Rishikesh Bhaiswar

Rishikesh Bhaiswar

International Management Institute New Delhi - New Delhi / India
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AD Scientific Index ID: 4946152
अंतर्राष्ट्रीय प्रबंधन संस्थान नई दिल्ली
person_outline Rishikesh Bhaiswar's MOST POPULAR ARTICLES
1-) Evolution of electronic word of mouth: A systematic literature review using bibliometric analysis of 20 years (2000–2020) FIIB Business Review 10 (3), 215-231, 2021
2-) The influence of eWOM communications on intended online purchases: a literature review using TCCM framework and future research agenda International Journal of Indian Culture and Business Management 26 (3), 328-361, 2022
3-) Asian Paints: Restructuring the social Media StrategyR Bhaiswar, M NagarajanThe Case Centre, 20222022