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Romy Fröhlich

Romy Fröhlich

Ludwig Maximilians Universität München - Munich / Germany
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AD Scientific Index ID: 4987563
Ludwig Maximilian University of Munich
person_outline Romy Fröhlich's MOST POPULAR ARTICLES
1-) Handbuch der Public Relations. Wissenschaftliche Grundlagen und berufliches Handeln. Mit Lexikon. Westdeutscehr Verlag., 2005
2-) Framing political public relations: Measuring success of political communication strategies in Germany Public Relations Review 32 (1), 18-25, 2006
3-) Journalism education in Europe and North America. An international comparison. Hampton Press., 2003
4-) PR bunnies caught in the agency ghetto? Gender stereotypes, organizational factors, and women's careers in PR agencies Journal of Public Relations Research 19 (3), 229-254, 2007
5-) Between idiosyncratic self-interests and professional standards: A contribution to the understanding of participatory journalism in Web 2.0. Results from an online survey in … Journalism 13 (8), 1041-1063, 2012