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Rongwei Chu

Rongwei Chu

Fudan University - Shanghai / China
Business & Management / Marketing
AD Scientific Index ID: 695018
复旦大学
person_outline Rongwei Chu's MOST POPULAR ARTICLES
1-) The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal of services marketing 28 (3), 181-194, 2014
2-) Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour Asia Pacific Journal of Marketing and Logistics 25 (2), 225-248, 2013
3-) Do perceived CSR initiatives enhance customer preference and loyalty in casinos? International Journal of Contemporary Hospitality Management 26 (7), 1024-1045, 2014
4-) Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products Asia Pacific Journal of Marketing and Logistics 24 (4), 561-582, 2012
5-) Anticipated duration of international joint ventures: A transaction cost perspective Journal of International Management 17 (2), 175-183, 2011