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Ruchi Gupta

Ruchi Gupta

University of Delhi - New Delhi / India
Business & Management / Marketing
AD Scientific Index ID: 6103424
दिल्ली विश्वविद्यालय
person_outline Ruchi Gupta's MOST POPULAR ARTICLES
1-) Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agenda International Journal of Information Management Data Insights 4 (1), 100232, 2024
2-) Application of AI technology in modern digital marketing environment World Journal of Entrepreneurship, Management and Sustainable Development 17 …, 2021
3-) IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMERS’PURCHASE INTENTION Australian Journal of Business and Management Research 5 (3), 2015
4-) Impact of COVID-19 crisis on stocking and impulse buying behaviour of consumers International Journal of Social Economics, 2021
5-) The beginning of ChatGPT–a systematic and bibliometric review of the literature Information and Learning Sciences, 2023