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Rudolf R Sinkovics
University of Auckland - Auckland / New Zealand
Business & Management / Business Administration
AD Scientific Index ID: 101
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Rudolf R Sinkovics's MOST POPULAR ARTICLES
1-)
The use of partial least squares path modeling in international marketing New challenges to international marketing 20, 277-319, 2009
2-)
The use of partial least squares path modeling in international marketing Advances in International Marketing 20, 277-319, 2009
3-)
Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation Journal of Business research 56 (6), 465-480, 2003
4-)
Enhancing the trustworthiness of qualitative research in international business Management International Review 48 (6), 689-714, 2008
5-)
Progressive focusing and trustworthiness in qualitative research Management International Review 52 (6), 817-845, 2012
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