AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Ruiliang Yan

Ruiliang Yan

Texas A&M University Central Texas - Killeen / United States
Business & Management / Marketing
AD Scientific Index ID: 1739189
Texas A&M University–Central Texas
person_outline Ruiliang Yan's MOST POPULAR ARTICLES
1-) Retail services and firm profit in a dual-channel market Journal of retailing and consumer services 16 (4), 306-314, 2009
2-) E-tailer׳ s return policy, consumer׳ s perception of return policy fairness and purchase intention Journal of Retailing and Consumer Services 21 (3), 249-257, 2014
3-) Managing channel coordination in a multi-channel manufacturer–retailer supply chain Industrial Marketing Management 40 (4), 636-642, 2011
4-) Information asymmetry, pricing strategy and firm's performance in the retailer-multi-channel manufacturer supply chain Journal of Business Research 64 (4), 377-384, 2011
5-) Cooperative advertising, pricing strategy and firm performance in the e-marketing age Journal of the Academy of Marketing Science 38 (4), 510-519, 2010