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Sankar Sen

Sankar Sen

City University of New York - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 879466
City University of New York CUNY
person_outline Sankar Sen's MOST POPULAR ARTICLES
1-) Does doing good always lead to doing better? Consumer reactions to corporate social responsibility Journal of marketing Research 38 (2), 225-243, 2001
2-) Consumer–company identification: A framework for understanding consumers’ relationships with companies Journal of marketing 67 (2), 76-88, 2003
3-) Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives California Management Review 47 (1), 9 - 24, 2004
4-) Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication International journal of management reviews 12 (1), 8-19, 2010
5-) The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment Journal of the Academy of Marketing science 34 (2), 158-166, 2006