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Saravanan Muthaiyah

Saravanan Muthaiyah

Multimedia University - Cyberjaya / Malaysia
Engineering & Technology / Computer Science
AD Scientific Index ID: 527573
Universiti Multimedia
person_outline Saravanan Muthaiyah's MOST POPULAR ARTICLES
1-) eWOM via the TikTok application and its influence on the purchase intention of somethinc products Asia Pacific Management Review 28 (2), 174-184, 2023
2-) Scrap loss reduction using the 5‐whys analysis International Journal of Quality & Reliability Management 27 (5), 527-540, 2010
3-) Text mining approaches for stock market prediction 2010 The 2nd international conference on computer and automation engineering …, 2010
4-) Adopting e-finance: decomposing the technology acceptance model for investors Service Business 9 (1), 161-182, 2015
5-) Entrepreneurial orientation and open innovation promote the performance of services SMEs: the mediating role of cost leadership Administrative Sciences 13 (1), 1, 2022