Sergio Ibáñez-Sánchez

Universidad de Zaragoza - Zaragoza / Spain

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AD Scientific Index ID: 4339595

University of Zaragoza

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Universidad de Zaragoza

Sergio Ibáñez-Sánchez's MOST POPULAR ARTICLES

1-) Influencers on instagram: antecedents and consequences of opinion leadership Journal of Business Research 117, 510-519, 2020

2-) The impact of virtual, augmented and mixed reality technologies on the customer experience Journal of business research 100, 547-560, 2019

3-) Understanding influencer marketing: The role of congruence between influencers, products and consumers Journal of business research 132, 186-195, 2021

4-) Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer Journal of Retailing and Consumer Services 61, 102585, 2021

5-) Be creative, my friend! Engaging users on Instagram by promoting positive emotions Journal of business research 130, 416-425, 2021

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