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Shabbirhusain Rv

Shabbirhusain Rv

S P Jain Institute of Management and Research - Mumbai / India
Business & Management / Marketing
AD Scientific Index ID: 5218290
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person_outline Shabbirhusain Rv's MOST POPULAR ARTICLES
1-) ‘Mind will not mind’–Decoding consumers' green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacy Journal of Cleaner Production 383, 135506, 2023
2-) Investigating combined effect of WOM and eWOM: role of message valence Journal of Consumer Marketing 39 (2), 180-190, 2022
3-) The determinants of loyalty in online commerce–An exploratory study in India The electronic journal of information systems in developing countries 81 (1 …, 2017
4-) Is current way of promoting sustainability, sustainable? Journal of Nonprofit & Public Sector Marketing 31 (1), 84-113, 2019
5-) Social media and Tourism: a cross-platform study of Indian DMOs Current Issues in Tourism 26 (16), 2727-2744, 2023