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Siddharth Shekhar Singh

Siddharth Shekhar Singh

Indian School of Business Hyderabad - Haydarabad / India
Business & Management / Business Administration
AD Scientific Index ID: 533179
इंडियन स्कूल ऑफ़ बिज़नेस
person_outline Siddharth Shekhar Singh's MOST POPULAR ARTICLES
1-) Consumer cocreation in new product development Journal of service research 13 (3), 283-296, 2010
2-) Customer lifetime value research in marketing: A review and future directions Journal of interactive marketing 16 (2), 34-46, 2002
3-) The impact of customer community participation on customer behaviors: An empirical investigation Marketing science 29 (4), 756-769, 2010
4-) Customer lifetime value measurement Management science 54 (1), 100-112, 2008
5-) Research Note—Customer Loyalty Programs: Are They Profitable? Management science 54 (6), 1205-1211, 2008