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Silvia Grappi

Silvia Grappi

Università degli Studi di Modena e Reggio Emilia - Modena / Italy
Business & Management / Marketing
AD Scientific Index ID: 1858919
University of Modena and Reggio Emilia
person_outline Silvia Grappi's MOST POPULAR ARTICLES
1-) Consumer response to corporate irresponsible behavior: Moral emotions and virtues Journal of business research 66 (10), 1814-1821, 2013
2-) The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival Tourism management 32 (5), 1128-1140, 2011
3-) Brand hate Journal of Product and Brand Management 25 (1), 11-25, 2016
4-) How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale Journal of business research 82, 79-89, 2018
5-) Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects International Journal of Research in marketing 29 (1), 55-67, 2012