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Sita Mishra

Sita Mishra

Institute of Management Technology Ghaziabad - Ghaziabad / India
Business & Management / Strategic Management
AD Scientific Index ID: 462671
प्रबंधन प्रौद्योगिकी संस्थान गाजियाबाद
person_outline Sita Mishra's MOST POPULAR ARTICLES
1-) Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior Journal of Asia Business Studies 11 (1), 4-21, 2017
2-) The anatomy of circular economy transition in the fashion industry Social Responsibility Journal 17 (4), 524-542, 2021
3-) Luxury fashion consumption in sharing economy: A study of Indian millennials Journal of Global Fashion Marketing 11 (2), 171-189, 2020
4-) Internal marketing-A tool to harness employees' power in service organizations in India International journal of business and management 5 (1), 185, 2010
5-) The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness International Journal of Information Management 61, 102245, 2021