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Siti Aisyah Ya'Kob

Siti Aisyah Ya'Kob

South Asian University - Delhi / India
Business & Management / Marketing
AD Scientific Index ID: 5270759
दक्षिण एशियाई विश्वविद्यालय
person_outline Siti Aisyah Ya'Kob's MOST POPULAR ARTICLES
1-) What constitutes student–university brand relationship? Malaysian students’ perspective Journal of Marketing for Higher Education 30 (2), 180-202, 2020
2-) Usage intention of QR mobile payment system among millennials in Malaysia International Journal of Academic Research in Business and Social Sciences …, 2021
3-) Relationship between brand equity and consumer purchase decision: a case of an international brand of footwear International Journal of Service Management and Sustainability (IJSMS) 1 (1 …, 2016
4-) THE EFFECT OF SUPPLY CHAIN LINKAGE ON MICRO AND SMALL ENTERPRISES’PERFORMANCE International Journal of Business and Society 17 (1), 2016
5-) Assessment of predictors that influence parents’ satisfaction towards private kindergartens: A SERVQUAL analysis International Journal of Academic Reserach in Economics and Management …, 2019