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Soojung Kim

Soojung Kim

University of North Dakota - Grand Forks / United States
Others
AD Scientific Index ID: 1489597
person_outline Soojung Kim's MOST POPULAR ARTICLES
1-) A double-edged sword? Predicting consumers’ attitudes toward and sharing intention of native advertising on social media American Behavioral Scientist 60 (12), 1425-1441, 2016
2-) Predictors of pro-environmental behaviors of American and Korean students: The application of the theory of reasoned action and protection motivation theory Science Communication 35 (2), 168-188, 2013
3-) Norms in social media: The application of theory of reasoned action and personal norms in predicting interactions with Facebook page like ads Communication Research Reports 32 (4), 322-331, 2015
4-) The influence of cultural aspects on public perception of the importance of CSR activity and purchase intention in Korea Asian Journal of Communication 23 (1), 68-85, 2013
5-) Do You Want Me to Watch This Ad on Social Media?: The Effects of Norms on Online Video Ad Watching Journal of Marketing Communications 23 (5), 456-472, 2017