Sreenivasan Jayashree

Multimedia University - Cyberjaya / Malaysia

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AD Scientific Index ID: 520976

Universiti Multimedia

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Multimedia University

Sreenivasan Jayashree's MOST POPULAR ARTICLES

1-) Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention Current Issues in Tourism 21 (6), 616-645, 2018

2-) Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing Journal of Hospitality and Tourism Technology 7 (1), 60-83, 2016

3-) Industry 4.0 implementation and Triple Bottom Line sustainability: An empirical study on small and medium manufacturing firms Heliyon 7 (8), 2021

4-) Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets Heliyon 8 (8), 2022

5-) Critical success factors of total quality management Quality & quantity 40 (5), 675-695, 2006

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