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Stanford A Westjohn

Stanford A Westjohn

University of Alabama - Tuscaloosa / United States
Business & Management / Marketing
AD Scientific Index ID: 1701880
The University of Alabama
person_outline Stanford A Westjohn's MOST POPULAR ARTICLES
1-) “What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters International Marketing Review 28 (5), 454-472, 2011
2-) Responsiveness to global and local consumer culture positioning: A personality and collective identity perspective Journal of international marketing 20 (1), 58-73, 2012
3-) The role of cultural intelligence in marketing adaptation and export performance Journal of International Marketing 21 (4), 44-61, 2013
4-) Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks International Marketing Review 25 (2), 183-201, 2008
5-) Technology readiness and usage: a global-identity perspective Journal of the Academy of Marketing Science 37 (3), 250-265, 2009