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Stefan Markovic

Stefan Markovic

Copenhagen Business School - Frederiksberg / Denmark
Business & Management / Business Administration
AD Scientific Index ID: 1434381
Handelshøjskolen i København
person_outline Stefan Markovic's MOST POPULAR ARTICLES
1-) How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy Journal of Business Research 96, 343-354, 2019
2-) Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty Journal of Business Ethics 163 (1), 151-166, 2020
3-) How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived … Journal of Business Ethics 148 (4), 721-740, 2018
4-) Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits Journal of Business Ethics 154 (2), 441-459, 2019
5-) How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation Journal of Business Research 88, 173-186, 2018