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Stephen A Spiller

Stephen A Spiller

University of California Los Angeles - Los Angeles / United States
Business & Management / Marketing
AD Scientific Index ID: 1768552
University of California
person_outline Stephen A Spiller's MOST POPULAR ARTICLES
1-) Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression Journal of Marketing Research 50 (2), 277-288, 2013
2-) Opportunity cost consideration Journal of Consumer Research 38 (4), 595-610, 2011
3-) A generalizable scale of propensity to plan: the long and the short of planning for time and for money Journal of Consumer Research 37 (1), 108-128, 2010
4-) Median Splits, Type II Errors, and False-Positive Consumer Psychology: Don’t Fight the Power Journal of Consumer Psychology 25 (4), 679-689, 2015
5-) Too much of a good thing: The benefits of implementation intentions depend on the number of goals Journal of Consumer Research 39 (3), 600-614, 2012