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Sudarsan Jayasingh

Sudarsan Jayasingh

Sri Sivasubramaniya Nadar College of Engineering - Tamil Nadu / India
Business & Management / Marketing
AD Scientific Index ID: 401602
श्री शिवसुब्रामनिया नादर कॉलेज ऑफ इंजीनियरिंग
person_outline Sudarsan Jayasingh's MOST POPULAR ARTICLES
1-) An empirical analysis of consumer behavioral intention toward mobile coupons in Malaysia International Journal of Business and Information 4 (2), 221-242, 2009
2-) Social media influence on students’ knowledge sharing and learning: An empirical study Education Sciences 13 (7), 745, 2023
3-) Consumer brand engagement in social networking sites and its effect on brand loyalty Cogent Business & Management 6 (1), 1698793, 2019
4-) Customer engagement factors in facebook brand pages Asian Social Science 11 (26), 19, 2015
5-) The role of moderating factors in mobile coupon adoption: An extended TAM perspective Communications of the IBIMA 2010, 1-13, 2010