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Sujo Thomas

Sujo Thomas

Ahmedabad University - Ahmedabad / India
Business & Management / Marketing
AD Scientific Index ID: 4546578
અમદાવાદ યુનિર્વસિટી
person_outline Sujo Thomas's MOST POPULAR ARTICLES
1-) Cause-related marketing research (1988–2016): an academic review and classification Journal of Nonprofit & Public Sector Marketing 32 (5), 488-516, 2020
2-) Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context Journal of Marketing Communications 26 (3), 268-289, 2020
3-) Online grocery retailing–exploring local grocers beliefs International Journal of Retail & Distribution Management 47 (2), 157-185, 2019
4-) Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective International Review on Public and Nonprofit Marketing 17, 225-236, 2020
5-) Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity Journal of Retailing and Consumer Services 61, 102589, 2021