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Swaleha Peeroo

Swaleha Peeroo

Universite des Mascareignes - Mauritius / Mauritius
Business & Management / Marketing
AD Scientific Index ID: 4312005
Higher education in Mauritius
person_outline Swaleha Peeroo's MOST POPULAR ARTICLES
1-) Facebook: a blessing or a curse for grocery stores? International Journal of Retail and Distribution Management 45 (12), 1242-1259, 2017
2-) Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings Springer, 2016
3-) Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement? Journal of Marketing Communications, 24, 2018
4-) Communicating corporate social responsibility in the digital era Routledge, 2017
5-) Customer engagement manifestations on Facebook pages of Tesco and Walmart 2015 International conference on computing, communication and security …, 2015