Sy Banerjee

University of Michigan - Flint - Flint / United States

Business & Management / Marketing

AD Scientific Index ID: 4446267

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University of Michigan - Flint

Sy Banerjee's MOST POPULAR ARTICLES

1-) Mobile advertising: does location-based advertising work? International Journal of Mobile Marketing 3 (2), 68-75, 2008

2-) Wearable Devices and Healthcare: Data Sharing and Privacy The Information Society, 2018

3-) Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products Journal of Business Research 65 (10), 1500-1506, 2012

4-) Enhancing mobile coupon redemption in fast food campaigns Journal of Research in Interactive Marketing 4 (2), 97-110, 2010

5-) Location‐based mobile advertisements and gender targeting Journal of Research in Interactive Marketing, 2012

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