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Szu-Yu Chou

Szu-Yu Chou

Ming Chuan University - Taipei / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 4767017
銘傳大學
person_outline Szu-Yu Chou's MOST POPULAR ARTICLES
1-) Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior Journal of Business Research 69 (6), 2226-2232, 2016
2-) You do the service but they take the order Journal of Business Research 65 (7), 883-889, 2012
3-) Consumer choice of multichannel shopping: The effects of relationship investment and online store preference Internet Research 27 (1), 2-20, 2017
4-) Customer engagement within multiple new media and broader business ecosystem–a holistic perspective Kybernetes 46 (06), 1000-1020, 2017
5-) What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality Asia Pacific Journal of Marketing and Logistics 35 (12), 2983-3007, 2023