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Tai Yi Yu|余泰毅

Tai Yi Yu|余泰毅

Ming Chuan University - Taipei / Taiwan
Engineering & Technology / Computer Science
AD Scientific Index ID: 534603
銘傳大學
person_outline Tai Yi Yu|余泰毅's MOST POPULAR ARTICLES
1-) Modelling the factors that affect individuals’ utilisation of online learning systems: An empirical study combining the task technology fit model with the theory of planned … British Journal of Educational Technology 41 (6), 1003-1017, 2010
2-) Understanding Taiwanese undergraduate students’ pro-environmental behavioral intention towards green products in the fight against climate change Journal of Cleaner Production 161, 390-402, 2017
3-) The moderating effects of students’ personality traits on pro-environmental behavioral intentions in response to climate change International journal of environmental research and public health 14 (12), 1472, 2017
4-) Role of big data capabilities in enhancing competitive advantage and performance in the hospitality sector: Knowledge-based dynamic capabilities view Journal of Hospitality and Tourism Management 51, 22-38, 2022
5-) Identifying the critical factors for sustainable marketing in the catering: The influence of big data applications, marketing innovation, and technology acceptance model factors Journal of Hospitality and Tourism Management 51, 11-21, 2022