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Tamar Avnet

Tamar Avnet

Yeshiva University - New York / United States
Business & Management / Decision Science and Operations Management
AD Scientific Index ID: 836728
person_outline Tamar Avnet's MOST POPULAR ARTICLES
1-) How regulatory fit affects value in consumer choices and opinions Journal of Marketing research 43 (1), 1-10, 2006
2-) Ideals and oughts and the reliance on affect versus substance in persuasion Journal of consumer research 30 (4), 503-518, 2004
3-) Locomotion, assessment, and regulatory fit: Value transfer from “how” to “what” Journal of Experimental Social Psychology 39 (5), 525-530, 2003
4-) Regulatory fit: A meta-analytic synthesis Journal of Consumer Psychology 24 (3), 394-410, 2014
5-) Rethinking regulatory engagement theory Journal of Consumer Psychology 19 (2), 115-123, 2009