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Tapan Kumar Panda

Tapan Kumar Panda

Narsee Monjee Institute of Management Studies - Mumbai / India
Business & Management / Marketing
AD Scientific Index ID: 480142
नरसी मोनजी प्रबंधन संस्थान
person_outline Tapan Kumar Panda's MOST POPULAR ARTICLES
1-) Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism Journal of Cleaner production 243, 118575, 2020
2-) Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation Journal of Retailing and Consumer Services 50, 163-169, 2019
3-) Creating Customer Lifetime Value Through Effective CRM in Financial Services Industry Journal of Services Research 2 (02), 157-171, 2002
4-) Does emotional appeal work in advertising? The rationality behind using emotional appeal to create favorable brand attitude IUP Journal of Brand Management 10 (2), 07-23, 2013
5-) Consumer response to brand placements in films: Role of brand congruity and modality of presentation in bringing attitudinal change among consumers with special reference to … South Asian Journal of Management 11 (04), 07-25, 2003