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Tathagata Ghosh

Tathagata Ghosh

T A Pai Management Institute - Manipal / India
Business & Management / Marketing
AD Scientific Index ID: 5292904
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person_outline Tathagata Ghosh's MOST POPULAR ARTICLES
1-) Medical tourism experience: Conceptualization, scale development, and validation Journal of travel research 58 (8), 1288-1301, 2019
2-) “To feel a place of heaven”: Examining the role of sensory reference cues and capacity for imagination in destination marketing Journal of Travel & Tourism Marketing 33 (sup1), 25-37, 2016
3-) Healthscape role towards customer satisfaction in private healthcare International journal of health care quality assurance 29 (6), 600-613, 2016
4-) Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention Journal of Interactive Marketing 55 (1), 52-66, 2021
5-) Predicting hotel book intention: The influential role of helpfulness and advocacy of online reviews Journal of Hospitality Marketing & Management 27 (3), 299-322, 2018