Thomas Rudolph

Universität Saint Gallen - St. Gallen / Switzerland

Business & Management / Marketing

AD Scientific Index ID: 1101114

University of Saint Gallen

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Universität Saint Gallen

Thomas Rudolph's MOST POPULAR ARTICLES

1-) Customer inspiration: Conceptualization, scale development, and validation Journal of Marketing 81 (6), 116-131, 2017

2-) Does customer demotion jeopardize loyalty? Journal of marketing 73 (3), 69-85, 2009

3-) Loyalty formation for different customer journey segments Journal of retailing 95 (3), 9-29, 2019

4-) Shopping benefits of multichannel assortment integration and the moderating role of retailer type Journal of Retailing 91 (2), 326-342, 2015

5-) Towards a hierarchical theory of shopping motivation Journal of retailing and consumer services 17 (5), 415-429, 2010

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