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Tijo Thomas

Tijo Thomas

Mahatma Gandhi University Kerala - Kottayam / India
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AD Scientific Index ID: 6211972
महात्मा गांधी विश्वविद्यालय केरल
person_outline Tijo Thomas's MOST POPULAR ARTICLES
1-) The impact of celebrity expertise on advertising effectiveness: The mediating role of celebrity brand fit Vision 21 (4), 367-374, 2017
2-) Effect of ethnocentrism and attitude towards foreign brands in purchase decision Vision 24 (3), 320-329, 2020
3-) The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model Vision 23 (3), 275-286, 2019
4-) What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements Indian Journal of Marketing 48 (8), 24-36, 2018
5-) What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements Indian Journal of Marketing 48 (8), 24-36, 2018