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Umesh Ramchandra Raut

Umesh Ramchandra Raut

University of Pune - Pune / India
Business & Management / Marketing
AD Scientific Index ID: 5270921
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person_outline Umesh Ramchandra Raut's MOST POPULAR ARTICLES
1-) Mediating model of brand equity and its application Spanish Journal of Marketing-ESIC 23 (2), 295-318, 2019
2-) An analysis of brand relationship with the perceptive of customer based brand equity pyramid Universidade do Porto, Faculdade de Economia do Porto 26, 2014
3-) Analysis of brand resonance measures to access, dimensionality, reliability and validity Global Business Review 21 (1), 162-175, 2019
4-) Shopping centre patronage: situational factors against affect Vision 23 (2), 189-196, 2019
5-) Shopping centre patronage: situational factors against affectPQ Brito, PJ McGoldrick, UR RautVision 23 (2), 189-196, 2019