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Vijay Kumar Jain

Vijay Kumar Jain

DIT University - Dehradun / India
Business & Management / Strategic Management
AD Scientific Index ID: 5715378
देहरादून प्रौद्योगिकी संस्थान
person_outline Vijay Kumar Jain's MOST POPULAR ARTICLES
1-) Social media and green consumption behavior of millennials Journal of Content, Community and Communication 10 (6), 221-230, 2020
2-) Goodbye materialism: exploring antecedents of minimalism and its impact on millennials well-being Environment, Development and Sustainability, 1, 2023
3-) Millennials green consumption behavior and its linkage to firms marketing competitiveness: Findings from select study in Uttarakhand International Journal of Global Business and Competitiveness 15 (2), 94-105, 2020
4-) Social media and sustainable behavior: A decision making framework using interpretive structural modeling (ISM) Journal of Content Community & Communication 14 (7), 68-80, 2021
5-) Development and validation of scale to measure responsible consumption Asia-Pacific journal of business administration 15 (5), 795-814, 2023