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Vijay Mahajan

Vijay Mahajan

University of Texas Austin - Austin / United States
Business & Management / Marketing
AD Scientific Index ID: 1640713
University of Texas at Austin
person_outline Vijay Mahajan's MOST POPULAR ARTICLES
1-) Consumer switching costs: A typology, antecedents, and consequences Journal of the Academy of marketing Science 31, 109-126, 2003
2-) Delight by design: The role of hedonic versus utilitarian benefits Journal of marketing 72 (3), 48-63, 2008
3-) Models for innovation diffusion Sage, 1985
4-) Innovation diffusion and new product growth models: A critical review and research directions International journal of research in marketing 27 (2), 91-106, 2010
5-) Innovation diffusion and new product growth models: A critical review and research directionsR Peres, E Muller, V MahajanInternational journal of research in marketing 27 (2), 91-106, 201014352010