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Vikas Tripathi

Vikas Tripathi

GLA University - Chaumuhan / India
Business & Management / Strategic Management
AD Scientific Index ID: 2005414
जीएलए विश्वविद्यालय
person_outline Vikas Tripathi's MOST POPULAR ARTICLES
1-) Investigating the determinants of behavioral intentions of generation Z for recycled clothing: An evidence from a developing economy Young Consumers 21 (4), 403-417, 2020
2-) Importance of consumer-based green brand equity: Empirical evidence Paradigm 23 (1), 83-97, 2019
3-) Investigating the impact of restaurants' sustainable practices on consumers' satisfaction and revisit intentions: a study on leading green restaurants Asia-Pacific Journal of Business Administration 16 (1), 41-62, 2024
4-) Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram Asia Pacific Journal of Marketing and Logistics 35 (10), 2377-2394, 2023
5-) Emergence of social media as new normal during COVID-19 pandemic: a study on innovative complaint handling procedures in the context of banking industry International Journal of Innovation Science 14 (3/4), 405-427, 2022