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Vincent Mitchell

Vincent Mitchell

University of Sydney - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 65674
person_outline Vincent Mitchell's MOST POPULAR ARTICLES
1-) Consumer perceived risk: conceptualisations and models European Journal of marketing 33 (1/2), 163-195, 1999
2-) Examining the antecedents and consequences of corporate reputation: A customer perspective British journal of management 20 (2), 187-203, 2009
3-) Defining and measuring the quality of customer service Marketing intelligence & planning 8 (6), 11-17, 1990
4-) Generation Y female consumer decision‐making styles International journal of retail & distribution management 31 (2), 95-106, 2003
5-) Risk perception and reduction in the purchase of consumer services Service Industries Journal 13 (4), 179-200, 1993