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Vinod Kumar

Vinod Kumar

Indian Institute of Information Technology Lucknow - Lucknow / India
Engineering & Technology / Electrical & Information Engineering
AD Scientific Index ID: 437901
भारतीय सूचना प्रौद्योगिकी संस्थान, लखनऊ
person_outline Vinod Kumar's MOST POPULAR ARTICLES
1-) Evolution of sustainability as marketing strategy: Beginning of new era Procedia-Social and Behavioral Sciences 37, 482-489, 2012
2-) Sustainability marketing strategy: An analysis of recent literature Global Business Review 14 (4), 601-625, 2013
3-) Examining consumer-brand relationships on social media platforms Marketing Intelligence and Planning 36 (1), 63-78, 2018
4-) Stakeholder Identification and Classification: A Sustainability Marketing Perspective Management Research Review 39 (1), 35-61, 2016
5-) Why export competitiveness differs within Indian textile industry? Determinants and empirical evidence Review of International Business and Strategy 30 (3), 375-397, 2020