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Vivek Kumar Pathak

Vivek Kumar Pathak

Arunachal University of Studies - Namsai / India
Business & Management / Marketing
AD Scientific Index ID: 4710589
अरुणाचल विश्वविद्यालय अध्ययन
person_outline Vivek Kumar Pathak's MOST POPULAR ARTICLES
1-) A multi-analytic approach to predict social media marketing influence on consumer purchase intention Journal of Indian Business Research 14 (2), 125-149, 2022
2-) Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach Journal of Indian Business Research 14 (2), 108-124, 2022
3-) Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities Indian Journal of Marketing 48 (2), 23-35, 2018
4-) Impact of cognitive biases on investment decision makingV Ramalakshmi, VK Pathak, CM Jos, E BaijuJournal of Critical Reviews 6 (6), 59-64, 2019
5-) Application of RIDIT analysis in prioritizing perceived service quality dimensions of management graduates in Indian universitiesVK Pathak, AK Das, RK PandaIndian Journal of Marketing 48 (2), 23-35, 2018122018