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Vivian Iara Strehlau

Vivian Iara Strehlau

Escola Superior de Propaganda e Marketing ESPM - São Paulo / Brazil
Business & Management / Marketing
AD Scientific Index ID: 836633
Higher School of Advertising and Marketing ESPM
person_outline Vivian Iara Strehlau's MOST POPULAR ARTICLES
1-) A vaidade impulsiona o consumo de cosméticos e de procedimentos estéticos cirúrgicos nas mulheres? Uma investigação exploratória Revista de administração 50 (1), 73-88, 2015
2-) The relationship between brand attachment and consumers' emotional well-being Journal of Relationship Marketing 17 (1), 1-16, 2018
3-) Marketing: perspectivas e tendênciasL Crocco, R TELLES, RM GIOIA, T ROCHA, VI STREHLAUSão Paulo: Saraiva 4, 2006612006
4-) The relationship between brand attachment and consumers\' emotional well-beingL Aureliano-Silva, S Strehlau, V StrehlauJournal of Relationship Marketing 17 (1), 1-16, 2018492018
5-) Fundamentos de marketing: conceitos básicosRM GIOIA, L CROCCO, R TELLES, T ROCHA, V STREHLAUSão Paulo: Saraiva, 2013462013