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Wolfgang Ulaga

Wolfgang Ulaga

INSEAD Business School - Fontainebleau / France
Business & Management / Marketing
AD Scientific Index ID: 916411
INSEAD Ecole de Commerce
person_outline Wolfgang Ulaga's MOST POPULAR ARTICLES
1-) Customer perceived value: a substitute for satisfaction in business markets? Journal of Business & industrial marketing 17 (2/3), 107-118, 2002
2-) Value-based differentiation in business relationships: Gaining and sustaining key supplier status Journal of marketing 70 (1), 119-136, 2006
3-) Hybrid offerings: How manufacturing firms combine goods and services successfully Journal of marketing 75 (6), 5-23, 2011
4-) Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships European Journal of marketing 40 (3/4), 311-327, 2006
5-) Capturing value creation in business relationships: A customer perspective Industrial marketing management 32 (8), 677-693, 2003