Yanqun He

Fudan University - Shanghai / China

Business & Management / Marketing

AD Scientific Index ID: 695040

复旦大学

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Fudan University

Yanqun He's MOST POPULAR ARTICLES

1-) Understanding luxury consumption in China: Consumer perceptions of best-known brands Journal of Business Research 65 (10), 1452-1460, 2012

2-) A mediation model of tourists' repurchase intentions for packaged tour services Journal of Travel Research 47 (3), 317-331, 2009

3-) Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services Tourism Management 33 (2), 266-275, 2012

4-) How power states influence consumers' perceptions of price unfairness Journal of Consumer Research 40 (5), 818-833, 2014

5-) The recent versus the out-dated: An experimental examination of the time-variant effects of online consumer reviews Journal of Retailing 90 (4), 552-566, 2014

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