AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Yeuseung Kim

Yeuseung Kim

Chung Ang University - Multan / South Korea
Business & Management / Marketing
AD Scientific Index ID: 4504633
중앙대학교
person_outline Yeuseung Kim's MOST POPULAR ARTICLES
1-) Privacy concerns on social networking sites: Interplay among posting types, content, and audiences Computers in Human Behavior 69, 302-310, 2017
2-) Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification Journal of Business Research 134, 507-517, 2021
3-) The moderating role of gender identity in responses to comedic violence advertising Journal of Advertising 43 (4), 382-396, 2014
4-) Certified corporate social responsibility? The current state of certified and decertified B Corps Corporate Social Responsibility and Environmental Management, 2021
5-) Competing for consumer memory in television advertising: An empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts International Journal of Advertising 30 (4), 617-640, 2011