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Yifei Rong

Yifei Rong

Meituan - Beijing / China
Engineering & Technology / Computer Science
AD Scientific Index ID: 4964846
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person_outline Yifei Rong's MOST POPULAR ARTICLES
1-) Bidding machine: Learning to bid for directly optimizing profits in display advertising IEEE Transactions on Knowledge and Data Engineering 30 (4), 645-659, 2017
2-) Feedback control of real-time display advertising Proceedings of the Ninth ACM International Conference on Web Search and Data …, 2016
3-) User response learning for directly optimizing campaign performance in display advertising Proceedings of the 25th acm international on conference on information and …, 2016
4-) Managing risk of bidding in display advertising Proceedings of the Tenth ACM International Conference on Web Search and Data …, 2017
5-) Supply side optimisation in online display advertising (Chapter 3) Kdd 56 (3), 1-6, 2016