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Yongwoog Andrew Jeon|Yongwoog Jeon, Yongwoog Andy Jeon

Yongwoog Andrew Jeon|Yongwoog Jeon, Yongwoog Andy Jeon

Northern Illinois University - DeKalb / United States
Business & Management / Marketing
AD Scientific Index ID: 5215853
person_outline Yongwoog Andrew Jeon|Yongwoog Jeon, Yongwoog Andy Jeon's MOST POPULAR ARTICLES
1-) Temporal certainty and skippable in-stream commercials: Effects of ad length, timer, and skip-ad button on irritation and skipping behavior Journal of Interactive Marketing 47 (1), 144-158, 2019
2-) Weight stigma goes viral on the internet: systematic assessment of YouTube comments attacking overweight men and women Interactive journal of medical research 7 (1), e9182, 2018
3-) Influencers as endorsers and followers as consumers: exploring the role of parasocial relationship, congruence, and followers’ identifications on consumer–brand engagement Journal of Interactive Advertising 22 (3), 269-288, 2022
4-) The blame shift: Robot service failures hold service firms more accountable Journal of Business Research 171, 114360, 2024
5-) Let me transfer you to our AI-based manager: Impact of manager-level job titles assigned to AI-based agents on marketing outcomes Journal of Business Research 145, 892-904, 2022