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zahra afaq

zahra afaq

Capital University of Science & Technology - Islamabad / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 4559919
جامعہ دارالحکومت سائنس و ٹیکنالوجی
person_outline zahra afaq's MOST POPULAR ARTICLES
1-) Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust Asia Pacific Journal of Marketing and Logistics 31 (1), 81-104, 2019
2-) Adoption of Islamic banking in Pakistan an empirical investigation Cogent Business & Management 5 (1), 1548050, 2018
3-) Behavioral intention to adopt Islamic banking in Pakistan: a study based on theory of planned behavior Journal of Islamic Business and Management (JIBM) 8 (2), 2018
4-) The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience Journal of Consumer Marketing 37 (5), 547-557, 2020
5-) The role of media, word of mouth, and subjective norms in determining attitude and intentions to purchase family takaful schemes Journal of Islamic Business and Management (JIBM) 10 (1), 2020