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Zhengrui Jiang

Zhengrui Jiang

Nanjing University - Nanjing / China
Business & Management / Business Administration
AD Scientific Index ID: 694377
南京大学
person_outline Zhengrui Jiang's MOST POPULAR ARTICLES
1-) A generalized Norton–Bass model for multigeneration diffusion Management Science 58 (10), 1887-1897, 2012
2-) Speed matters: The role of free software offer in software diffusion Journal of Management Information Systems 26 (3), 207-240, 2009
3-) Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies International Journal of Research in Marketing 23 (1), 93-106, 2006
4-) Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors MIS Quarterly 42 (1), 333-353, 2018
5-) Postrelease testing and software release policy for enterprise-level systems Information Systems Research 23 (3-part-1), 635-657, 2012