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Zillur Rahman

Zillur Rahman

Indian Institute of Technology IIT Roorkee - Roorkee / India
Business & Management / Strategic Management
AD Scientific Index ID: 410253
भारतीय प्रौद्योगिकी संस्थान रुड़की
person_outline Zillur Rahman's MOST POPULAR ARTICLES
1-) Factors Affecting Green Purchase Behaviour and Future Research Directions International Strategic Management Review 3 (1-2), 128-143, 2015
2-) Measuring Consumer Perception of Social Media Marketing Activities in E-Commerce Industry: Scale Development & Validation Telematics and Informatics 34 (7), 1294-1307, 2017
3-) The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm Telematics and Informatics 34 (4), 96-109, 2017
4-) The Influence of Social Media Marketing Activities on Customer Loyalty: A Study of E-commerce Industry Benchmarking: an International Journal 25 (9), 3882-3905, 2018
5-) Corporate sustainability performance and firm performance research: literature review and future research agenda Management Decision 51 (2), 361-379, 2013